It stands for like for like; in retail business, it refers to a comparison between two activities, results, indicators, etc.,...

In retail business, it refers to a comparison between two activities, results, indicators, etc., using the same measures or factors...

A term describing a salesperson who follows an aggressive, pushy and superficial approach in sales. The tactics of a salesy...

A marketing for a specific project in which the cost (marketing cost) is deferred for future periods, rather than incurred...

A type of marketing that focuses on directing all marketing efforts towards a well-defined segment of the market (the niche/...

In relation to accounts receivable (A/Rs) financing, it is a method to identify delinquent business accounts. This rule entails that...

In relation to accounts receivable (A/Rs) financing, it is a method to identify delinquent business accounts. This rule entails that...

A situation that results from an undesirable, offensive, or scandalous association. Example: The firm attentively tries to avoid the taint...

An idiomatic expression that describes disloyal people or behavior, that is, those who change sides or become disloyal at the...

An idiomatic expression that describes disloyal people or behavior, that is, those who change sides or become disloyal at the...