Filter by Categories
Accounting
Banking

Below The Line

An advertising or marketing technique in which promotional activities are carried out through less conventional methods than the customary channels...

BTL

It stands for below the line; an advertising or marketing technique in which promotional activities are carried out through less...

ATL

It stands for above the line; an advertising or marketing technique in which promotional activities are carried out through mass...

Above The Line

An advertising or marketing technique in which promotional activities are carried out through mass media, such as television, cinema, radio,...