A form of gift (hadiyyah) that is given by an Islamic financial institution (IFI) to certain customers as a means by which it aims to promote its products or services or attempts to attract investors.

This gift is awarded to customers/ investors from time to time, and is not subject to any target or achievement. It is meant to encourage existing or potential customers/ investors (giftee) to continue an existing relationship, or establish a new relationship, with the awarding institution.