It stands for peer-to-business crowdlending (also person-to-business or people-to-business crowdlending); a form of crowdfuding/ crowdlending that involves the individuals (the crowd) financing a business of any size and scope, bypassing conventional means of financing such as banks and financial institutions. By nature, this form of financing provides loan to real business projects or enterprises and as such contribute to the real economy rather than financial speculation. Such projects (broadly known as positive impace projects) relate to sustainability, efficiency, breakthroughs, etc.

The P2B loans generate income in the form of interest for the lenders. However, the interest is substantially higher than that offered by banks— typically more by 10 to 50 times in specific cases.