In finance, FV stands for multiple terms depending on context. In relation to value and valuation, this includes fair value, future value, and face value.

FV may also stand for other terms, such as financial visibility.

Fair value: The price at which an asset or service is paid by a willing buyer to a willing seller under normal markets conditions. For a liability, it is the amount at which it is incurred (assumed) or settled (transferred) in a current transaction between willing and reasonably knowledgeable parties under normal market conditions. Both the buyer and seller are assumed to be rational and have a reasonable knowledge of relevant facts and particulars of the transaction (the so-called arm’s length transaction). In this broad sense, it is also known as a fair market value. In specific contexts, fair value has multiple meanings: 1) the fair value  of a stock is the price at which a stock trades (exchanges hands) assuming the application of appropriate measurement and valuation methods that take into consideration all relevant facts and factors. 2) the fair value of a futures contract is the theoretical price that is derived by compounding the spot price, on a continuous basis (continuous compounding), at the cost of carry for a certain period of time. In this sense, fair value is an equilibrium price (it forms at the point of equilibrium) and any discrepancies (or deviation from this price) would disappear by means of arbitrage.

Future value:  The value of a currently held asset calculated at a future date applying a given rate of growth. It is broadly used to estimate the value of an investment made at the present (in an asset or a group of assets/ venture) as it would stand at a specific future date. This value measures the nominal future amount of money that an asset would be “worth” at a specified time in the future assuming a certain interest rate/ rate of return.

Face value: The amount that indicates the worth of an instrument, security, investment, account, etc. For example, the face value of a bond is the amount that will be paid to a bondholder at the maturity date of the bond, unless the bond issuer doesn’t default (see also: bond par value). In other words, it is typically the bond’s price at the time of issuance. Thereafter, the bond’s price changes, diverting from its face value in reaction to changes in interest rates. For a check/ cheque, face value is the amount for which it is written (the monetary amount that appears on the instrument).

Financial visibility: The ability of a firm (a private firm) to attract interest from the circles of investors and other market participants, mainly in an attempt to go public. Such interest is typically reflected in the growth in analyst coverage, change in institutional ownership, and stock turnover [see financial visibility, in the context of investment banking]. Furthermore, financial visibility also denotes the situation where a firm is able to provide stakeholders with immediate access to accurate and reliable financial information (in relation to planning, programming, budgeting, accounting, and cost information) that can improve financial accountability and an efficient and effective decision-making process. A company is said to be transparent when it provides financial information​, such as reports, prices, and financial and operational practices to its shareholders, timely and free of charge.