The ability of a firm (a private firm) to attract interest from the circles of investors and other market participants, mainly in an attempt to go public. Such interest is typically reflected in the growth in analyst coverage, change in institutional ownership, and stock turnover [see financial visibility, in the context of investment banking].

Furthermore, financial visibility also denotes the situation where a firm is able to provide stakeholders with immediate access to accurate and reliable financial information (in relation to planning, programming, budgeting, accounting, and cost information) that can improve financial accountability and an efficient and effective decision-making process. A company is said to be transparent when it provides financial information​, such as reports, prices, and financial and operational practices to its shareholders, timely and free of charge.