An idiomatic term that describes something (object, act, idea, etc.) as  unreal, false, fraudulent or not truly disclosed in a...

An idiom for value in return for money spent, invested or used. In other words, it the worth of one's...

An idiom for value in return for money spent, invested or used. In other words, it the worth of one's...

A marketing for a specific project in which the cost (marketing cost) is deferred for future periods, rather than incurred...

A metaphor (derogatory) for a low-priced motel that is completely in a state of disrepair. The proverbial "roach motel" may...

A group of stakeholders which has the biggest stake in an organization, business or otherwise. Examples of primary stakeholders include...

Doing things “right”, i.e., in accordance with predefined procedures/ policies, etc. In the broader context of business, efficiency is the...

Doing the “right” things, usually beyond a predefined policy or set of procedures. In the broader context of business, effectiveness...

A subset of a larger market, where it (the niche) is characterized by its customers' unique preferences and needs that...

A type of marketing that focuses on directing all marketing efforts towards a well-defined segment of the market (the niche/...