An idiom for value in return for money spent, invested or used. In other words, it the worth of one's...

A marketing for a specific project in which the cost (marketing cost) is deferred for future periods, rather than incurred...

A metaphor (derogatory) for a low-priced motel that is completely in a state of disrepair. The proverbial "roach motel" may...

A group of stakeholders which has the biggest stake in an organization, business or otherwise. Examples of primary stakeholders include...

Doing things “right”, i.e., in accordance with predefined procedures/ policies, etc. In the broader context of business, efficiency is the...

Doing the “right” things, usually beyond a predefined policy or set of procedures. In the broader context of business, effectiveness...

A subset of a larger market, where it (the niche) is characterized by its customers' unique preferences and needs that...

A type of marketing that focuses on directing all marketing efforts towards a well-defined segment of the market (the niche/...

A distinct form of the ecological niche that forms on the basis of a unique and specialized knowledge of a...

A business strategy (specifically, a distinct form of the ecological niche) that focuses on a product or service to set...