An idiomatic term that denotes a decision relating to a company's positioning and presence (footprint) in the market. The decision...
An idiomatic term that has many meanings depending on context. It may refer to a company's range of service or...
A record of a business transaction that establishes a contractual relationship between a buyer and seller under which delivery is...
A type of business transformation whereby a company changes the very nature of an asset: by replacing/ exchanging it for...
An advertising or marketing technique in which promotional activities are carried out through less conventional methods than the customary channels...
It stands for below the line; an advertising or marketing technique in which promotional activities are carried out through less...
It stands for above the line; an advertising or marketing technique in which promotional activities are carried out through mass...
An advertising or marketing technique in which promotional activities are carried out through mass media, such as television, cinema, radio,...
