A technology, product or service that is so new or ahead of its time that it may end up failing to attract a wide base of adopters/ consumers, and consequently being a source of competitive disadvantage for those first-moving companies that were fast to embrace it without being certain about its usability or viability. However, businesses that adopt bleeding edge technologies that later become widely used may obtain a “first-mover” advantage as reflected in increased productivity, returns and/ or cost savings. A bleeding technology is more advanced, but also riskier, than a cutting edge technology.