An idiomatic term that denotes a decision relating to a company’s positioning and presence (footprint) in the market. The decision taking involves all processes of assessment, planning, and execution for establishing a presence, whether on the ground or remotely, in a specific market to better reach and serve its existing or potential base of clients, or tap into desired resources such as labor, know-how, raw materials, etc.

A footprint decision may be contemplated for the sake of expansion to a new territory or market sector (vertical or horizontal), contraction (decreasing presence) or change of presence / repositioning (from a market to another, or from a territory to another, etc.)