A paradoxical set-up in which a person cannot escape or find a way out, but remain to be subject to...

A metaphor that denotes a positive side to an otherwise negative aspect or occurrence. The positivity emerging alongside, or from...

The different types of benefits that are realized from specific measures/ actions taken by an entity as to control and...

The act or process involving a nudge. According to the so-called nudge theory, adaptive designs of the decision environment are...

An aspect of choice architecture that involves an attempt to alter humans' behavior in a predictable way without restricting their...

The process of setting and designing the possible options for decision making with respect to a specific issue or subject-matter....

A person/ an entity that sets and designs the possible options for decision making with respect to a specific issue...

An idiomatic term that describes something (object, act, idea, etc.) as  unreal, false, fraudulent or not truly disclosed in a...

A marketing for a specific project in which the cost (marketing cost) is deferred for future periods, rather than incurred...

A subset of a larger market, where it (the niche) is characterized by its customers' unique preferences and needs that...