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Catch-22

A paradoxical set-up in which a person cannot escape or find a way out, but remain to be subject to...

Cost Savings

The different types of benefits that are realized from specific measures/ actions taken by an entity as to control and...

Nudging

The act or process involving a nudge. According to the so-called nudge theory, adaptive designs of the decision environment are...

Nudge

An aspect of choice architecture that involves an attempt to alter humans' behavior in a predictable way without restricting their...

Choice Architecture

The process of setting and designing the possible options for decision making with respect to a specific issue or subject-matter....

Choice Architect

A person/ an entity that sets and designs the possible options for decision making with respect to a specific issue...

Niche Market

A subset of a larger market, where it (the niche) is characterized by its customers' unique preferences and needs that...

Niche Marketing

A type of marketing that focuses on directing all marketing efforts towards a well-defined segment of the market (the niche/...

Common Asset

An asset that is not created by a person or an entity, but by the universe's creator (the Almighty). A...

Common-Value Asset

An asset (e.g., a commodity/ an item) that has, or should ultimately have, the same value to all bidders (given...