A series of meetings that an issuing company conducts with investors, analysts, and investment firms in a run-up to an initial public offering (IPO). The issuer’s management and its underwriter(s) promote the offering by traveling around the country to provide potential investors with financial information about the merits and outlook of the issue. They also answer any questions posed by analysts and potential investors. The roadshow allows the underwriter to learn about demand on the issue through indications of interest. The standard period of a roadshow spans two to three weeks.

This process is also known as a dog and bony show.