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Soft Market


A market in which there are more potential sellers than buyers, i.e., supply is greater than demand, and as a result prices are low. A soft market is also called a heavy market because without a sufficient number of buyers the market cannot generate upward momentum. A soft market is typically characterized by high levels of competition and decreasing prices.

This market is, thus, a buyers’ market because buyers’ decisions are the main determinant of the market direction and price.



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This section covers a wide-ranging array of terms and concepts, among others, in the area of exchanges and financial marekts at large ...
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