An admirable Crichton is a person who super-performs in conducting or carrying out a task, study or pursuit. He/ she...

A group of associated, but not necessarily equity-related, firms (businesses) that offer complementary products (products that match or complement each...

A combined term that is created from the two words "ally" and "off-shoring". It refers to a situation where two...

A cost that is actually borne by a business rather than passed on to its customers. Therefore, it is typically...

A record of a business transaction that establishes a contractual relationship between a buyer and seller under which delivery is...

A type of business transformation whereby a company changes the very nature of an asset: by replacing/ exchanging it for...

It stands for above the line; an advertising or marketing technique in which promotional activities are carried out through mass...

An advertising or marketing technique in which promotional activities are carried out through mass media, such as television, cinema, radio,...