It stands for status quo bias; a term describing the tendency of humans to go along with the status quo...

It stands for like for like; in retail business, it refers to a comparison between two activities, results, indicators, etc.,...

An acronym for root cause analysis; an analytical tool that is used by managers to track down the very essence...

It stands for below the line; an advertising or marketing technique in which promotional activities are carried out through less...

It stands for above the line; an advertising or marketing technique in which promotional activities are carried out through mass...