The act or process involving a nudge. According to the so-called nudge theory, adaptive designs of the decision environment are...

An aspect of choice architecture that involves an attempt to alter humans' behavior in a predictable way without restricting their...

A subset of a larger market, where it (the niche) is characterized by its customers' unique preferences and needs that...

A type of marketing that focuses on directing all marketing efforts towards a well-defined segment of the market (the niche/...

A deal (transaction) that combines features and elements of both a negotiation and an auction. A negotiauction starts like an...