An emerging concept of capitalism that is proposed to start from the bottom upwards by accelerating the upward mobility of low-income, marginalized brackets of a society. This concept assumes that marginalized groups, such as ethnic minorities, can earn decent income by building up their businesses capitalizing on limited resources (e.g., personal savings, etc.) and as a result position and make their economic way through the established business environment.

In other words, such groups can improve their economic status by utilizing the principles of capitalism, taking into consideration their limited capital and entrepreneurship.

It is also known as bootstrap capitalism.